Green gold for the Bislett Alliance
"The Bislett Alliance has the stated aim of staging the eco-friendliest sports event in the world. The organisers intend to achieve their goal by applying international standards.
After 29 years of working with the same principal sponsor, the Oslo Bislett Games had to think outside the box when this sponsor terminated operations in Norway in 2016. Instead of seeking out a new principal sponsor, the Bislett Alliance, which organises the event, chose to implement a green turnaround."
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